Not sure what it is? Well, it’s the strategy of creating relationships with influential people who can expand and grow visibility to your brand’s product and/or services. Influencer marketing is all about connecting with the right people in order to get your message heard by your target market.
The thing is, if done incorrectly you can really hurt your business and your brand, so you have to be very careful about who you are connecting with. Did you know that 84% of people will take action based on the reviews and recommendations of trusted sources above all forms marketing and advertising?
Influencer marketing can truly take your business to the next level but make sure to avoid these three common mistakes.
- Don’t connect with the wrong people.
Choosing someone to connect with is more than just looking for someone with a large following. It is important to take into consideration common interests, market segments, demographics and expertise in a certain field. You need to clearly identify your “who” in order to pick the perfect influencer for your brand.
2. Be authentic.
We talk about authenticity a lot but it keeps coming up as it is so important to be authentic when marketing and building your brand. The same goes for influencer marketing. Ensure that both your company and your connections are real and authentic. You have to keep it real to keep the conversation going. Encourage your team to add that personal touch and choose an influencer that is personally engaged.
Before launching your influencer marketing strategy you must be well organized. It isn’t as simple as just choosing something to connect with, you need a game plan in order to execute your strategy successfully. Love this information from Insightpool- Identify. Predict. Nurture. Measure.
Engage with the right influencers and help your brand reap the benefits of this hot new strategy!